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Imported Products with Authentic Latin Flavor


"Our goal is for people to come to Las Americas and find a Latin atmosphere that offers a variaty of products, services, and customer satisfaction and bring people closer to their own countries" - Jaime Jaramillo

Our Mission

To offer the widest selection of products from Latin America, the Carribean, & Spain at the best price and offer quality service.

The Latin American Market was founded 18 years ago with the intention of offering the Hispanic community high quality products imported from Central America, South America, Puerto Rico, the Caribbean, and Spain. James and Mary Jaramillo started the company in 1997, selling products from Colombia and Central America.

At that time, the demand for these products wasn't very big. However, with great dedication, patience, excellent service, and constant communication with customers, the business began to grow.

By 2003, David Jaramillo graduated from Texas State University and started making contribution by providing knowledge and ideas in ways to expand the business.

 After 10 years of experience offering quality customer service, in 2007, Latin Americas Latin Market was moved to a much larger building, expanding in size and quantity of products.
Thanks to the experience of many years with the Hispanic community, the Jaramillo family decided to expand its services in order to offer customers a variety of services all in one place.

Las Americas transitioned into a supermarket not only that offered products but also check cashing, money transfers, courier service, money orders, Turimex bus tickets, phone recharges, international calling cards, email service, receive fax documents, and photocopies.

In 2010, to strengthen the successful team of the Jaramillo family, their youngest son Jon contributed to the company after graduating from The University of Texas at San Antonio bringing knowledge, enthusiasm, and marketing strategies.
With the full team bringing experience, tradition, professional knowledge, new ideas, and a unique family environment success, the Jaramillo Family over the years achieved great recognition within the Hispanic and American community in San Antonio.


In 2002, the San Antonio Express News published an article in the newspaper highlighting Las Americas as a Latin supermarket.


In 2007, Regular Connection conducted an article highlighting the work of the supermarket Las Americas has done in the Hispanic community.


In 2014, the Colombian Association in San Antonio acknowledged Las Americas for its support for the Colombian and Hispanic community in San Antonio.


In 2015, The San Antonio Current newspaper published an article highlighting Las Americas as the best Hispanic and ethnic Supermarket in town.


The Jaramillo family, owners of this traditional Latin supermarket, has been firm in its intention to offer the most important products with authentic Latin flavor, importing the most recognized brands of Latin American countries.

From our family to yours

A family bussiness that cares

about your family

The Jaramillo family, owners of this traditional Latin Supermarket, has been firm in its intention to offer the most important products with its authentic Latin flavor, importing most recognized brands in Latin America.

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